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How St. Augustine Distillery Doubled Their Bottle-Your-Own Volume
From 60 to 120+ monthly experiences: A Florida distillery's strategic scale-up When St. Augustine Distillery started their bottle-your-own program, they built their own system. For about a year and a half, it served them well. Customers filled bottles from barrels, the experience resonated, and they were averaging 60 experiences per month. But as their vision for the program grew, the team recognized an opportunity. Their foot traffic could support significantly higher volume
Jeffrey Watterworth
Feb 217 min read


Shortbarrel Bottle Your Own Experience
The Fill-Your-Own Bottle station has become the heart of our distillery tours.
Jeffrey Watterworth
Mar 14, 20254 min read
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