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One Piece of Equipment, $13,000 in Month One: Inside Blaum Brothers’ Bottle-Your-Own Program
Blaum Brothers Distilling added one piece of equipment to their tasting room. In their first month, it generated over $13,000 in revenue. Here's how the math works.
Jeffrey Watterworth
May 13 min read
Barrel-Fill Experience ROI: A Data-Driven Guide for Craft Distilleries
Blaum Brothers Distilling generated $13,000 in their first month. Learn the real revenue numbers, ROI math, TTB compliance requirements, and equipment needed to launch a barrel-fill or bottle-your-own whiskey experience at your craft distillery.
Jeffrey Watterworth
Mar 214 min read
5 Questions Distillery Owners Ask Before Adding Bottle-Your-Own
Addressing the real concerns behind "I'm interested, but..." Every week, we talk with distillery owners who are intrigued by bottle-your-own programs. They've seen the revenue numbers—$13,000 in month one, 120+ monthly experiences, 40% margin improvements. They've read the case studies. They understand the concept works. But between interest and implementation, there's a gap. A set of practical questions that need solid answers before any distillery owner can confidently move
Jeffrey Watterworth
Mar 78 min read


How St. Augustine Distillery Doubled Their Bottle-Your-Own Volume
From 60 to 120+ monthly experiences: A Florida distillery's strategic scale-up When St. Augustine Distillery started their bottle-your-own program, they built their own system. For about a year and a half, it served them well. Customers filled bottles from barrels, the experience resonated, and they were averaging 60 experiences per month. But as their vision for the program grew, the team recognized an opportunity. Their foot traffic could support significantly higher volume
Jeffrey Watterworth
Feb 217 min read


How Distilleries Are Adding 40-60% Margins with Bottle-Your-Own Experiences
The pricing strategy behind BYO programs—and why customers happily pay premium prices What Distilleries Are Actually Earning Blaum Brothers Distilling (Galena, IL): $13,000 in revenue during their first month running the program St. Augustine Distillery (St. Augustine, FL): 120+ bottle-your-own experiences completed every month Nelson's Green Brier Distillery (Nashville, TN): Sells through a complete barrel each month from the program alone Average markup over shelf price: 40
Jeffrey Watterworth
Feb 87 min read


The Complete Guide to Starting a Bottle-Your-Own Whiskey Program at Your Distillery
How craft distilleries are increasing tasting room revenue by 40% with customer bottling experiences If you're running a craft distillery, you've probably noticed that today's customers want more than just a tasting flight—they want an experience. They want to be part of your story, touch your barrels, and take home something truly unique. That's exactly what a bottle-your-own (BYO) whiskey program delivers. And the results speak for themselves: distilleries running these pro
Jeffrey Watterworth
Jan 2211 min read


Shortbarrel Bottle Your Own Experience
The Fill-Your-Own Bottle station has become the heart of our distillery tours.
Jeffrey Watterworth
Mar 14, 20254 min read
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