The pricing strategy behind BYO programs—and why customers happily pay premium prices If you're running a craft distillery, you know the squeeze: rising production costs, competitive shelf pricing, and the constant pressure to discount just to move product. Every bottle you sell represents years of aging, yet margins keep shrinking. What if you could sell the same whiskey—straight from the barrel—at 40-60% higher margins than your shelf price? That's exactly what bottle-your-

The Fill-Your-Own Bottle station has become the heart of our distillery tours.