The pricing strategy behind BYO programs—and why customers happily pay premium prices If you're running a craft distillery, you know the squeeze: rising production costs, competitive shelf pricing, and the constant pressure to discount just to move product. Every bottle you sell represents years of aging, yet margins keep shrinking. What if you could sell the same whiskey—straight from the barrel—at 40-60% higher margins than your shelf price? That's exactly what bottle-your-

How craft distilleries are increasing tasting room revenue by 40% with customer bottling experiences If you're running a craft distillery, you've probably noticed that today's customers want more than just a tasting flight—they want an experience. They want to be part of your story, touch your barrels, and take home something truly unique. That's exactly what a bottle-your-own (BYO) whiskey program delivers. And the results speak for themselves: distilleries running these pro