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How St. Augustine Distillery Doubled Their Bottle-Your-Own Volume
From 60 to 120+ monthly experiences: A Florida distillery's strategic scale-up When St. Augustine Distillery started their bottle-your-own program, they built their own system. For about a year and a half, it served them well. Customers filled bottles from barrels, the experience resonated, and they were averaging 60 experiences per month. But as their vision for the program grew, the team recognized an opportunity. Their foot traffic could support significantly higher volume
Jeffrey Watterworth
Feb 217 min read
How Distilleries Are Adding 40-60% Margins with Bottle-Your-Own Experiences
The pricing strategy behind BYO programs—and why customers happily pay premium prices If you're running a craft distillery, you know the squeeze: rising production costs, competitive shelf pricing, and the constant pressure to discount just to move product. Every bottle you sell represents years of aging, yet margins keep shrinking. What if you could sell the same whiskey—straight from the barrel—at 40-60% higher margins than your shelf price? That's exactly what bottle-your-
Jeffrey Watterworth
Feb 87 min read
The Complete Guide to Starting a Bottle-Your-Own Whiskey Program at Your Distillery
How craft distilleries are increasing tasting room revenue by 40% with customer bottling experiences If you're running a craft distillery, you've probably noticed that today's customers want more than just a tasting flight—they want an experience. They want to be part of your story, touch your barrels, and take home something truly unique. That's exactly what a bottle-your-own (BYO) whiskey program delivers. And the results speak for themselves: distilleries running these pro
Jeffrey Watterworth
Jan 2211 min read
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